“I often ask myself, “How would I approach this if it were my own business?”. This mindset helps me uncover unique insights and drive better outcomes.”
Could you share some insights into your background and how you came to join FLAG?
Before joining FLAG, I worked in the Telecom Voice business analysis/regulatory, which gave me a foundation in commercial strategy and pricing. However, I was increasingly curious about the data side of the business, especially given its rapidly expanding subsea and strategic importance. That curiosity led me to FLAG, where I initially took on the responsibility for regional pricing in Europe. Over time, my role expanded to include pricing for the US and eventually global pricing, allowing me to work across diverse markets and gain a broader perspective broader regional dynamics.
What motivates you in your role at FLAG, and how do you maintain your inspiration?
What truly motivates me is the opportunity to make a tangible impact on the deals I work on. I often ask myself, “How would I approach this if it were my own business?”— this mindset helps me uncover unique insights and drive better outcomes. Additionally, working closely with senior leadership gives me a close view to the company’s strategic direction. Seeing their commitment to growth, investment in people, and continuous improvement in systems keeps me energized and aligned with FLAG’s vision.
Is there a specific project or achievement at FLAG that you are particularly proud of?
Over my time at Flag I’ve contributed to high value-high importance deals on numerous occasions. I’d like to highlight the spectrum or large capacity deals on different cable systems that brought significant value to FLAG. Keeping different teams engaged about the commercial impact through pre & post-sales journey I’m specifically proud of.
How do you approach challenges and overcome obstacles in your work?
I approach a challenge as an opportunity to get better outcomes; either learning or growth. I start by identifying the right stakeholders and aligning on timelines and desired outcomes. Drawing on past experiences helps me anticipate potential roadblocks and adapt quickly. I also believe in continuous learning—each challenge is an opportunity to refine my approach and improve future performance.
What role do your colleagues and team members play in your success at FLAG?
They play a crucial role. Pricing is a key component of any deal, and success depends on close collaboration with teams across sales, finance, product, and operations. I rely heavily on the insights and data they provide, which form the basis of my analysis and recommendations. It’s a team effort, and I value the diverse perspectives that help shape our strategies.
Are there any mentors or individuals who have had a significant impact on your career here?
Yes, I’ve had the privilege of learning from various C-level leaders past and current including Brice Evin, Paul Abfalter, Nadya Melic and my colleagues throughout my journey at FLAG.
How has your role evolved since joining FLAG, and how have you grown as a professional?
My role has evolved from being regionally focused to having a global scope, which has broadened my understanding of market dynamics and pricing strategies across different geographies. I’ve also deepened my knowledge in finance and accounting, gaining a more holistic view of how pricing decisions impact the broader business. This evolution has sharpened my strategic thinking and enhanced my ability to contribute at a higher level.
What advice would you offer to new employees or those striving to excel in their careers at FLAG?
FLAG is a place where growth is actively encouraged, both for the business and for individuals. My advice would be to stay curious, embrace learning opportunities, and actively seek out cross-functional collaboration. Be proud of the investments being made in systems and people, and take advantage of the tools and support available to you. Consistent effort and a proactive mindset can lead to meaningful career progression here.
